Services
Brand Development
From Vision to Launch
Wholistic brand development for new-to-world and legacy equity engines, including: purpose, definition, architecture, naming, design strategy, insights, stakeholder alignment, validation, messaging strategy & marketing activation.
Executive Alignment
Hearing the Unspoken
It is more revealing to listen for what goes unsaid, than even the most thoughtful response. The language and metaphors we choose when sharing our thoughts also tell their own tales. The embers glow when individual perspectives are brought together in a shared narrative.
Research Planning
Ask the Right Questions
Knowing what you want to learn is vital before landing on an approach. It is not just quant vs qual, in-person vs on-line. Planning for research means getting to the heart of what part of the picture we can’t see – and bears directly on the decisions we need to make.
Brand & Product Sprints
Team +Target +Trust
There’s always a different way to build. Agile-based sprints can be leveraged for a variety of purposes, plus they are great for kick-starting initiatives that need extra juice. What you trade for (illusory) perfection, you gain in speed, learning, adaptability and most of all collaboration. The team that sprints together, wins together!
Workshop Facilitation
Focus, Stickies, Action!
Workshopping need not be a time and budget-sucking distraction. In fact, if planned right, you really only need brains, focus and something to take notes with. Yes, there are times when a full on production is called for, or a field-trip, or an immersion. Define the objectives, plan accordingly, and invite the players! But don’t forget to write it all down.
Naming Strategy & Development
This-thing, That-thing
Every Thing needs a name because it, this and that are taken. What kind of name is a good question to ask. So is, What’s the name’s job? Should it be trademarked? Will it work in other countries? You should answer all of these questions and more before you decide, because unlike logos and ill-fitting embroidered company golf shirts, a name needs to last.
Design Thinking
Maps for Mazes
Fuzzy front, messy middle and baffling back-end. Getting to business-critical decisions means
seeing as much of the big picture as you can. Watch out for the common pitfalls: comfort zones, stereotypes, conventional wisdom and good old fashioned trepidation.
Consumer Insights
Deep, Useful Learning
Specializing in qualitative approaches
that cut past surface reactions and social facades. The only way to connect with,
and serve consumers, is to truly understand. There really are data, insights, and inspiration everywhere if you know how to find it.
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